About Me
A Career Filled with Passion and Transformation: Oksana Chiorich’s Journey to Creating the OYI Boho Brand
My name is Oxana Chiorich, and my life is a story of discovery, bold decisions, and unwavering loyalty to my inner freedom. Every step I’ve taken has been a movement toward self-expression, and my journey is proof that a woman can be anything: an explorer, a racer, a psychologist, an entrepreneur, and, ultimately, the creator of a unique clothing brand that helps others embrace their true nature.
From Psychology to Event Planning
Psychology was my first professional passion. I graduated in this field and worked as a psychologist for a year. However, my soul always craved dynamic experiences, freedom, and experimentation. It wasn’t long before I shifted my focus to organizing events, creating spaces for connection, growth, and inspiration.
Speed, Risk, and Female Power
An inherent love for adventure and extremes has always been a part of me. Cars and motorcycles became my trusted companions, and in 2007, I took a daring leap — founding a women’s auto-moto club. This community became a sanctuary of strength for women, uniting those who weren’t afraid of speed and adrenaline. I participated in car races, embraced the biker lifestyle, and, through my example, showed that limits only exist in our minds.
The Science of Eternal Youth
The next chapter of my journey led me to preventive medicine. I opened the Moldovan branch of the Institute of Gerontology and Bioregulation and managed it for five years. This experience deepened my understanding of how to preserve health and youth, helping people extend their active, vibrant lives.
Returning to My Roots and Discovering New Tools
When the pandemic shifted the world, I was forced to close the institute. But this moment opened the door for me to reconnect with psychology. I enrolled in a second degree in psychology at a university in Moscow and began private practice as a women’s psychologist. In working with women, I sought ways to help them reconnect with their true selves, embrace their femininity, and rediscover their inner goddess.
A Revelation and the Birth of OYI Boho
One day, while scrolling through the internet, I came across a dress that caught my eye. It seemed like a simple moment, but in that instant, everything clicked: creating bohemian-style clothing from natural fabrics, accented with handmade macramé, was not just fashion — it was a powerful form of women’s therapy. It was a way to help women reconnect with their depth, awaken their sensuality, lightness, and inner strength.
And so, OYI Boho was born — a brand that reflects my soul and my mission. Every dress I create is more than just clothing. It’s an invitation to embrace authenticity, freedom, and natural beauty.
In the world of OYI Boho, I offer dress therapy — a unique practice that helps women not only transform their style but also deeply understand and feel their purpose. Through the touch of fabric, the interaction with colors, silhouettes, and textures, their inner world is revealed, bringing awareness, peace, lightness, and harmony. It’s not just about trying on clothes; it’s about engaging in a profound journey with oneself and returning to one’s true essence.
My journey proves that change is not an end, but an opportunity for new beginnings. I believe every woman is a goddess, and my mission is to help her remember that by adorning her with clothing that becomes an extension of her soul.
