The Story of OYI Boho
our story
The journey of OYI Boho is more than just the creation of bohemian-style clothing. It’s a story of love—for women, for their authentic selves, and for the desire to awaken their true nature, reveal their inner light, and fill their lives with harmony.
Oksana Chorich, the founder of OYI Boho, has always been passionate about helping women feel more confident, joyful, and feminine. With her background in psychology, she gained a deep understanding of the complexities of a woman’s soul—her dreams, desires, and fears. Yet, Oksana realized that a single consultation wasn’t enough. True femininity isn’t just a mindset; it’s a way of being, feeling, and living.
OYI Boho Dress Therapy
In the summer of 2023, fate brought Oksana to a dress that sparked something extraordinary in her: inspiration. The dress embodied elegance, freedom, natural beauty, and a unique femininity. But when her efforts to purchase it failed, she made a bold decision—to create it herself. That moment marked the birth of OYI Boho, a brand where every dress is more than just an outfit—it’s a tool for healing and self-discovery.
This vision gave rise to the concept of “Dress Therapy.” OYI Boho designs are crafted to help women reconnect with nature, their authentic selves, and their powerful yet gentle energy. Each dress is made with love, care, and natural fabrics like cotton, bamboo, hemp, silk, and linen. Handcrafted elements, including intricate macramé weaving, add a unique and meaningful touch to every piece.
Who we are
The brand’s first collections featured more than 25 designs that quickly resonated with women not only in Moldova but also across Italy, France, California, and Florida. Each dress became an ambassador of femininity, spreading inspiration, beauty, and warmth wherever it went.
OYI Boho serves as a reminder that true femininity doesn’t require masks or pretense. It’s within every woman, waiting to be set free. When a woman wears an OYI Boho dress, she doesn’t just feel beautiful and comfortable—she feels like herself: radiant, light, and free.
OYI Boho is more than a brand; it’s an art form and a movement. It’s proof that love for what you do can transform the world, starting with one soul, one heart, and one dress at a time.
